APA (7th ed.) Citation

Gomes, L. J. (1982). The Competitive and anticompetitive theories of advertising. Wayne State University.

Chicago Style (17th ed.) Citation

Gomes, Lawrence J. The Competitive and Anticompetitive Theories of Advertising. Detroit: Wayne State University, 1982.

MLA (8th ed.) Citation

Gomes, Lawrence J. The Competitive and Anticompetitive Theories of Advertising. Wayne State University, 1982.

Warning: These citations may not always be 100% accurate.