Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
New York :
City University of New York,
1981.
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| Subjects: | |
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| Physical Description: | 218 p. ; 22 cm. |
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| Bibliography: | Bibliography: p. 203-208. |