Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context /

Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context /

Saved in:

書目詳細資料
主要作者:	Goldstein, Larry Samuel
格式:	Thesis 圖書
語言:	English
出版:	New York : City University of New York, 1981.
主題:	Marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Power-trust-commitment in relationship marketing /
由: Soetomo, Harsini
出版: (2001)

A strategic analysis of Japanese, American & European companies in the marketing of programmable controllers /
由: Han, Chee Fong
出版: (1995)

Business-to-business relationship: a case study of an industrial product marketing (application specific integrated circuit) /
由: Tan, Woon Kok
出版: (1993)

A comparative study of the effectiveness of marketing practices in foreign and domestic firms in West Malaysia
由: Chong, Sin-Jee
出版: (1973)

Marketing plan for a new product launch : a case study of Kao Malaysia /
由: Wong, Tien Cheong
出版: (1997)

Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
由: Quek, Suan Fuan
出版: (1992)

The evaluation of integrated market research information systems for newproduct decisions /
由: Lapide, Lawrence
出版: (1976)

The marketing of quarter-inch cartridge : a company's perspective /
由: Goh, Teck Boon
出版: (1996)

Purchasing practices in Singapore manufacturing industry : implications for marketing management /
由: Bherumal, Lilla Narain
出版: (1986)

Service quality and its influences in the internet context /
由: Sio, Hong Tih
出版: (2004)

Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
由: Mustapha, Hadj Smail
出版: (2013)

التسويق في الاقتصاد الإسلاي :‏ ‏أحكامة وضوابطه = Marketing in Islamic economics : its judgements & restrictions :‏
由: عقوب، فتحي خليفة محمد
出版: (2000)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
由: Mazuri Abd Ghani

Customer participation in value creation in internet-based self-service technology (ISST) environment /
由: Amrul Asraf Mohd Any
出版: (2011)

A case study on the use of value-added reseller (VAR) channels in the maturing EDA industry /
由: Khoong, Hock Yun
出版: (1996)

Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
由: Mohd Nazery bin Mohd Khalid
出版: (2000)

Distribution channels of cement and steel bars in Malaysia /
由: Tan, Teck Oon
出版: (1996)

Consumers' attitudes towards direct marketing in Malaysia /
由: Yap, Sook Neok
出版: (1998)

Internet marketing : a case study of the automobile industry /
由: Khoo, Beng Muei
出版: (1998)

Market entry and integration strategies for building products into Hong Kong /
由: Wong, Kelvin Beng Wah
出版: (1995)

Internet marketing strategy : an analysis of hotel web sites' features and industry perceptions /
由: Amrul Asraf Mohd Any
出版: (2004)

واقع بحوث التسويق في المؤسسات الصغيرة والمتوسطة :‏ ‏دراسة حالة ولاية ورقلة /‏
由: مايو، عبد الله
出版: (2007)

The development of buyer-seller relationships in industrial markets : a case study in the printed circuit board industry /
由: Liew, Wing Kong
出版: (1994)

An evaluation of the use of the internet for commerce : marketing on the world wide web /
由: Tan, Siew Luan
出版: (1996)

New product adoption : a case study of general practioners in Malaysia /
由: Lee, Hui Chuen
出版: (1998)

A strategic analysis of the cartridge filtration market in South East Asia /
由: Wong, Keng Leong
出版: (1997)

Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /
由: Lee, Thong Siang
出版: (1986)

Re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer /
由: Chee, Choon Hock
出版: (1989)

The role of a product manager in an industrial marketing organization /
由: Tan, Robert Soon Heng
出版: (1995)

Marketing strategies for naval ships /
由: Yip, Wai Hong
出版: (1983)

Marketing of professional services : perceptions, practices and directions for real estate firms in Singapore /
由: Thang, Doreen Chze Lin
出版: (1987)

Multi-level marketing centranusa insan cemerlang dalam perspektif hukum Islam /
由: Muhammad Syarif, Alimudin
出版: (2003)

The R & D marketing interface in the new product development process of a high-tech company : a case study /
由: Ong, Chiek Ting
出版: (1994)

دور الإتصال التسويقي في المؤسسات الإقتصادية وأساليب تطويره :‏ ‏دراسة ميدانية مقارنة /‏
由: كورتل، فريد
出版: (2005)

The influence of customers values, brand relationship quality and brand resonance in Malaysian public higher learning services /
由: Sharizal Hashim

The influence of instafamous characteristics on brand image /
由: Nik Ridhuwan Ilya Ilyas
出版: (2020)

Moving into China : developing a marketing strategy for a power supply company /
由: Yeo, Kee Hong
出版: (1997)

Applicability of theory of planned behaviour in predicting intention to use digital coupons : some evidence from students of IIUM /
由: Yakasai, Abubakar Mukhtar
出版: (2014)

A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /
由: Lye, Chan Loy
出版: (1992)

Industrial market segmentation : case study of a company in the hypodermic needles and syringes business in Singapore /
由: Yap, Chew Loong
出版: (1992)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group