Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
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| 主要作者: | |
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| 格式: | Thesis 圖書 |
| 語言: | English |
| 出版: |
Michigan :
Michigan State University,
2002
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| 主題: | |
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| 實物描述: | 151 p. ; 23 cm. |
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| 參考書目: | References : p. 144-151 |