Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /

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書目詳細資料
主要作者:	Chung, Jae-Eun
格式:	Thesis 圖書
語言:	English
出版:	Michigan : Michigan State University, 2002
主題:	Michigan State University > Dissertations New products > Marketing > Korea Advertising > Psychological aspects > Korea Dissertations, Academic > United States
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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