The relationship of service quality, consumer decision factors and brand equity /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Florida :
Nova Southeastern University,
2007
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| Subjects: | |
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| 245 | 1 | 4 | |a The relationship of service quality, consumer decision factors and brand equity / |c Ladda Vatjanasaregagul |
| 260 | |a Florida : |b Nova Southeastern University, |c 2007 | ||
| 300 | |a 164 p. : |b ill. ; |c 21 cm. | ||
| 502 | |a Thesis (Doctor of Business Administration) - Nova Southeastern University, 2007 | ||
| 504 | |a References : p. 165-176 | ||
| 610 | 2 | 0 | |a Nova Southeastern University |x Dissertations |
| 650 | 0 | |a Customer services |x Research | |
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Service industries |z Thailand |x Quality control | |
| 650 | 0 | |a Consumer behavior | |
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