Successful product launch strategies : a comparison between sequential and simultaneous product rollouts /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2009
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| Subjects: | |
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| 003 | UKM | ||
| 005 | 20100323084900.0 | ||
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| 040 | |a UKM | ||
| 090 | |a HF5415.13.N557 2009 tesis | ||
| 090 | |a HF5415.13 |b .N557 2009 | ||
| 100 | 0 | |a Nik Mohd. Hazrul Nik Hashim | |
| 245 | 1 | 0 | |a Successful product launch strategies : |b a comparison between sequential and simultaneous product rollouts / |c Nik Mohd. Hazrul Nik Hashim |
| 260 | |c 2009 | ||
| 300 | |a ix, 224 p. ; |c 30 cm. | ||
| 502 | |a Theses (Ph.D) - University of Melbourne, 2009 | ||
| 610 | 2 | 0 | |a University of Melbourne |x Dissertations |
| 650 | 0 | |a Dissertations, Academic |z Malaysia | |
| 650 | 0 | |a Marketing |x Management | |
| 650 | 0 | |a New products | |
| 907 | |a .b14612562 |b 28-05-21 |c 12-11-19 | ||
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| 991 | |a Faculty of Economics and Commerce | ||
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