Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2009
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|---|---|---|---|
| 003 | UKM | ||
| 005 | 20101222154300.0 | ||
| 008 | 100514s2009 my a m 00 0 eng | ||
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| 040 | |a UKM | ||
| 090 | |a HF5415.5.C48 2009 tesis | ||
| 090 | |a HF5415.5 |b .C48 2009 | ||
| 100 | 0 | |a Che Aniza Che Wel | |
| 245 | 1 | 0 | |a Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention / |c by Che Aniza Binti Che Wel |
| 260 | |c 2009 | ||
| 300 | |a xx, 444 p. : |b ill. ; |c 30 cm. | ||
| 502 | |a Thesis (Ph.D.) - Universiti Putra Malaysia, 2009 | ||
| 504 | |a References : p. 302-325 | ||
| 610 | 2 | 0 | |a Universiti Putra Malaysia |z Malaysia |
| 650 | 0 | |a Customer relations |x Management | |
| 650 | 0 | |a Consumer satisfaction | |
| 650 | 0 | |a Customer loyalty | |
| 650 | 0 | |a Dissertations, Academic |z Malaysia | |
| 907 | |a .b14711242 |b 28-05-21 |c 12-11-19 | ||
| 998 | |a t |b 05-01-10 |c m |d x |e - |f eng |g my |h 0 | ||
| 914 | |a vtls003431877 | ||
| 990 | |a mms | ||
| 991 | |a Fakulti Ekonomi dan Perniagaan | ||
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