Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /

Internal branding as a predictor of employee brand commitment : role of perceived organizational support and employee engagement /

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Bibliographic Details
Main Author: Malik, Haider Ali (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Corporate culture.
Employee loyalty.
Brand name products.
Employee motivation.
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Description
Physical Description:xiv, 184 pages : illustrations ; 30 cm.
Bibliography:References : page 147-173.

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