Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
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| Format: | Thesis Book |
| Language: | English |
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| LEADER | 01449nam a2200361 i 4500 | ||
|---|---|---|---|
| 003 | UKM | ||
| 005 | 20150427170100.0 | ||
| 008 | 150318t2014 my a m 000 0 eng d | ||
| 039 | 9 | |a 201504271701 |b hendon |y 03-18-2015 |z miza | |
| 040 | |a UKM |e rda | ||
| 090 | |a HF5415.13.M376 2014 tesis | ||
| 090 | |a HF5415.13 |b .M376 2014 | ||
| 100 | 0 | |a Mazuri Abd Ghani, |e author. | |
| 245 | 1 | 0 | |a Market orientation and brand performance relationship : |b the role of brand orientation and competitive intensity / |c Mazuri binti Abd Ghani. |
| 264 | 0 | |c 2014. | |
| 300 | |a xvii, 201 pages : |b illustrations ; |c 30 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |a Thesis (P.hD.) - Universiti Kebangsaan Malaysia, 2014. | ||
| 504 | |a References : page [139]-159. | ||
| 593 | |a Cd yang disertakan adalah duplikasi kepada tesis bercetak dan tidak boleh dirujuk/dipinjam. | ||
| 610 | 2 | 0 | |a Universiti Kebangsaan Malaysia |x Dissertations. |
| 650 | 0 | |a Dissertations, Academic |z Malaysia. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Brand name products |x Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 907 | |a .b16097798 |b 28-09-20 |c 12-11-19 | ||
| 998 | |a t |b 03-05-15 |c m |d x |e - |f eng |g my |h 0 | ||
| 914 | |a vtls003581283 | ||
| 990 | |a rmn/ha | ||
| 991 | |a UKM-Graduate School of Business | ||
| 945 | |g 1 |i 00002140641 |j 0 |l t0013 |n No. of pieces: 1 |o - |p MYR0.00 |q - |r - |s - |t 3 |u 3 |v 0 |w 1 |x 0 |y .i20667267 |z 12-11-19 | ||