Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /

Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /

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Bibliographic Details
Main Author: Al-Gharaibeh, Owais Barkat (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Brand choice.
Aircraft carriers.
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Description
Physical Description:xiii, 164 pages : illustrations ; 30 cm.
Bibliography:References : page [124]-144.

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