The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /

The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /

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Bibliographic Details
Main Author: Ahmad Sabri Kassim (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Branding (Marketing).
Small business.
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Description
Physical Description:xvii, 314 pages : illustrations ; 30 cm.
Bibliography:References : page [218]-257.

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