Advertising literacy and its relation to the consumption of fly postings among the low-income community /

Advertising literacy and its relation to the consumption of fly postings among the low-income community /

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Bibliographic Details
Main Author: Neesa Ameera Mohamed Salim (Author)
Format: Thesis Book
Language:English
Subjects:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Media literacy.
Advertising.
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Description
Physical Description:xiv, 269 pages : illustrations ; 30 cm.
Bibliography:References : page 196-218.

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