The influence of pestle factors and level of greening in 7p's green marketing mix /

The influence of pestle factors and level of greening in 7p's green marketing mix /

Saved in:

Bibliographic Details
Main Author:	S. Balasubramaniam K. Subramaniam (Author)
Format:	Thesis Book
Language:	English
Published:	Ã2018.
Subjects:	Universiti Kebangsaan Malaysia > Dissertations. Dissertations, Academic > Malaysia. Green marketing. Social responsibility of business. Small business > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Green products purchasing behaviour in Malaysia : an exploratory study /
by: Zein, Zariyah Ibrahim M.
Published: (2014)

Malaysian herbal-based entrepreneur intention to implement green practices
by: Sumin, Viduriati
Published: (2014)

The impact of marketing strategies on green products purchasing behaviour : a study on Malaysian consumers' perspectives /
by: Meysami, Vahid
Published: (2017)

The effect of green marketing concepts and tools on Malaysian consumers' environmental protection behaviour /
by: Norhizan Rosli
Published: (2018)

Impact of go green campaign on green behaviour intention among consumers in Klang Valley, Malaysia
by: Hosseinpour, Masoumeh
Published: (2014)

Green marketing strategies: impacts towards customers' purchasing patterns in Kuching / Anderson Joenial Andrew
by: Andrew, Anderson Joenial
Published: (2014)

The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia
by: Ismail, Noor Azlin
Published: (2003)

Investigating the impact of green practices on the firm’s sustainability in the supply chain for competitive advantage / Nurasifa Norddin
by: Norddin, Nurasifa
Published: (2022)

Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia
by: Hasan, Zuhairah
Published: (2019)

Green hotel practices in hotel industry / Aisammudin Afham Abdul Razak and Muhammad Rusydi Jaafar
by: Abdul Razak, Aisammudin Afham, et al.
Published: (2019)

Pandangan sektor industri di Malaysia terhadap pelaksanaan perlabelan persekitaran /
by: Loh, Lee Wah
Published: (2004)

The influence of green product and process innovation on new product success: the mediating role of green product competitive advantage
by: Cheong, Kit Mun
Published: (2017)

Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman
by: Musa, Norazura, et al.
Published: (2019)

The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /
by: Wan Kalthom Hj Yahya
Published: (2011)

Greening of small and medium sized enterprises in Selangor : a network analysis /
by: McBrown, Abazue Chukwuka

Studies on the taxonomy and ecology of the filamentous freshwater green algae in Peninsular Malaysia. /
by: Pozi Milow
Published: (2003)

Segmentation for strategic marketing of computers to small and medium scale firms in the Klang Valley /
by: Lee, Chai Hee
Published: (1990)

Eating green : customers' willingness for adoption of ecological food consumption behaviors : a comparative study between Malaysian and Singaporean consumers /
by: Nazari, Maryam Kashani

Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
by: Laini, Halijah
Published: (1999)

Green purchasing capabilities and practices towards triple bottom line performance : moderating effects of institutional pressure /
by: Foo, Meow Tee
Published: (2018)

Evaluating corporate social responsibility engagement among small and medium enterprises using the theory of planned behaviour
by: Mohd Tan, Athirah
Published: (2019)

Development of a multi-objective optimization model for transport and environment in a closed-loop automotive supply chain
by: Sadrnia, Abdolhossein
Published: (2014)

Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
by: Juman, Marie Jane
Published: (2013)

The study of green project performance by Malaysian Technology Development Corporation's (MTDC) grant recipients /
by: Faradila Teh Razali
Published: (2010)

The effect of entrepreneurial marketing on small and medium enterprises business sustainability : owners and managers perspective /
by: Alshaikh, Mohammad E.

The displaced person in Graham Greene's novels /
by: Chew, Maureen Kooi-cheng
Published: (1971)

Awareness of green it among students and lecturers in FKSM / Muhammad Hatta Zulkifly
by: Zulkifly, Muhammad Hatta
Published: (2012)

The level of corporate social responsibility practice implementation in selected Malaysian small and medium enterprises / Norhafizah Norbit
by: Norbit, Norhafizah
Published: (2013)

Ownership concentration effect on market sentiment and corporate social responsibility performance in selected asian countries
by: Mitra, Aditi
Published: (2019)

Development of industrial air pollution monitoring system for safety and health enhancement and sustainable work environment in small and medium industries (SMFs) / Abdul Mutalib Leman
by: Leman, Abdul Mutalib
Published: (2011)

Impact of internationalisation and innovation on balanced scorecard of Malaysian small and medium enterprises
by: Chong, Poh Ling
Published: (2019)

The moderating effects of degree of internationalization on factors affecting the international performance of small and medium enterprises in the Malaysian Halal Food Industry.
by: Ismail, Noor Azlin
Published: (2011)

Study on secondary carotenoids accumulation in a green alga, chlorococcum SP /
by: Liu, Beihui
Published: (2002)

Opportunities for Green Marketing in Malaysia
by: Noranida, Daud
Published: (2012)

Impact of networking, entrepreneurial capability, market access and government initiatives on Johor start-up SME's performance / Hamizah Zaharudin and Gelbino Morris
by: Zaharudin, Hamizah, et al.
Published: (2021)

Investigation of market orientation of small and medium-scale industries in Jakarta, Indonesia /
by: Partomo, Rd. Tiktik Sartika
Published: (2001)

The sense of dialectics in Graham Greene's : the power and the glory and a burnt-out case /
by: Mohanadas, Raghavan
Published: (1995)

Dyadic green's functions in complex media : waveguiding structures and 3-D objects /
by: Liu, Shenghong
Published: (2000)

Growth relationships of Legionella Pneumophila with green algae (Chlorophyta) /
Published: (1983)

Greening chemical laboratories using cleaner production strategies /
by: Wan Nur Insyirah Wan Ramzan
Published: (2017)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group