Destination competitiveness in Perhentian Island, Malaysia : the role of image, experience and loyalty
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| 格式: | Thesis 图书 |
| 语言: | English |
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书本目录:
- 1. Introduction
- 2. Literature review
- 3. Tourism in Malaysia, Terengganu and Perhentian Island
- 4. Methodology and research design
- 5. Destination development
- 6. Destination marketing and competitiveness
- 7. Visitor demographic and travel profile
- 8. Destination competitiveness framework and factors
- 9. Conclusion