The Boston Consulting Group (BCG) matrix approach in positioning the extrusion division of the Aluminium Company of Malaysia Berhad (ALCOM) in the local Aluminium industry /

The Boston Consulting Group (BCG) matrix approach in positioning the extrusion division of the Aluminium Company of Malaysia Berhad (ALCOM) in the local Aluminium industry /

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Bibliographic Details
Main Author: Singh, Paramjit
Format: Thesis
Language:English
Published: Jalan Gombak : International Islamic University Malaysia, 1999
Subjects:
Strategic planning
Competition
Theses, IIUM local
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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Description
Item Description:"Submitted to the Management Centre International Islamic University Malaysia in partial fulfillment of the requirements for the degree of Master of Business Administration (MBA)."--On t.p.
Abstract (2 leaves) in English languages.
Includes bibiliographical references (p. 65-66).
Physical Description:x, 66 p. ; ill. : 30 cm.

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