Marketing strategies for attracting international tourists to Malaysia /

Marketing strategies for attracting international tourists to Malaysia /

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Bibliographic Details
Main Author: Ismadi Ismail
Format: Thesis
Language:English
Published: Gombak, Selangor : International Islamic University Malaysia, 2000.
Subjects:
Tourism > Marketing > Malaysia
Tourists > Malaysia
Theses, IIUM local
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3316
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Description
Item Description:"Submitted to the Management Center International Islamic University Malaysia in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration."--On t.p.
Physical Description:iv, 84 leaves ; 30 cm.
Bibliography:Includes bibliographical references.

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