Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /

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Bibliographic Details
Main Author: Mohd Nazery bin Mohd Khalid
Format: Thesis
Language:English
Published: Gombak, Selangor Darul Ehsan : International Islamic University Malaysia, 2000
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3314
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Description
Physical Description:148 leaves ; 29 cm.
Bibliography:Includes bibliographical references [leaves 145-148]