Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor Darul Ehsan :
International Islamic University Malaysia,
2000
|
| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3314 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 017550000a22003610004500 | ||
|---|---|---|---|
| 001 | 203544 | ||
| 005 | 20230420104808.0 | ||
| 008 | 001211s2000 my g 000 0 eng d | ||
| 035 | |a (Sirsi) 203544 | ||
| 040 | |a UIAM |b eng | ||
| 043 | |a a-my--- | ||
| 050 | 0 | 0 | |a HF5415.3 |
| 100 | 0 | |a Mohd Nazery bin Mohd Khalid |9 114719 | |
| 245 | 1 | 0 | |a Marketing effectiveness of a fast moving consumer product company in a multicultural environment : |b a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia / |c by Mohd Nazery bin Mohd Khalid |
| 260 | |a Gombak, Selangor Darul Ehsan : |b International Islamic University Malaysia, |c 2000 | ||
| 300 | |a 148 leaves ; |c 29 cm. | ||
| 336 | |2 rdacontent | ||
| 337 | |2 rdamedia | ||
| 338 | |2 rdacarrier | ||
| 502 | |a "M.B.A project paper submitted to the Management Center International Islamic University Malaysia in partial fufillment of the requirements for the degree of Master of Business Administration."--On t.p | ||
| 502 | |a Thesis (M.B.A)--International Islamic University Malaysia, 2000 | ||
| 504 | |a Includes bibliographical references [leaves 145-148] | ||
| 650 | 0 | |a Marketing research |x Social aspects |9 114720 | |
| 650 | 0 | |a Consumer behavior |9 4671 | |
| 650 | 0 | |a PebsiCo |x Marketing |z Malaysia |9 114721 | |
| 655 | 0 | 7 | |a Theses, IIUM local |
| 690 | 0 | |a Dissertations, Academic |x Management Centre |z IIUM |9 34390 | |
| 710 | 2 | |a International Islamic University Malaysia. |b Management Centre |9 34391 | |
| 856 | 4 | |u http://studentrepo.iium.edu.my/handle/123456789/3314 | |
| 900 | |a hj-rtr-za | ||
| 942 | |2 lcc |n 0 | ||
| 999 | |c 431530 |d 463021 | ||
| 952 | |0 0 |6 T HF 005415.3 M697M 2000 |7 0 |8 THESES |9 751402 |a IIUM |b IIUM |c MULTIMEDIA |g 0.00 |o t HF5415.3M697M 2000 |p 00000632548 |r 2017-10-19 |t 1 |v 0.00 |y THESIS | ||