Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /

Communicating with the customer : a study of the adoption of customer relationship management (CRM) in two Malaysian organizations /

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Rizwana, Shoukat
التنسيق: أطروحة
اللغة:English
منشور في: Gombak, Selangor : Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2004
الموضوعات:
Communication in marketing > Malaysia
Telephone companies > Customer services > Malaysia
Customer relations > Malaysia
Customer service > Malaysia
Theses, IIUM local
الوسوم: إضافة وسم
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الوصف
وصف المادة:Abstracts in English and Arabic.
"A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Human Science in Communication"--On t.p.
وصف مادي:xi, 90 p. ; 30 cm.
Also available on 3 1/2 in. computer disk.
بيبلوغرافيا:Includes bibliographical references [leaves 83-88].

مواد مشابهة