Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /

Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /

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Bibliographic Details
Main Author: Khaizuran Abdul Jalil
Format: Thesis
Language:English
Published: Gombak, Selangor : Kulliyyah of Islamic Revealed Knowled and Human Sciences, International Islamic University Malaysia, 2007
Subjects:
Reporters and reporting > Malaysia
Muslims > Dietary laws > Malaysia
Sausage casings > Religious aspects Islam
Animal products > Religious aspects Islam
Corporate image > Malaysia
Mass media > Influence
Brand name products > Marketing > Malaysia
Theses, IIUM local
Online Access:http://studentrepo.iium.edu.my/handle/123456789/6481
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Description
Item Description:'A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Human Sciences (Communication)--On t.p.
Physical Description:xii, 65 leaves : ill. ; 30 cm.
Also available on 4 3/4 in. computer laser optical disc.
Bibliography:Includes bibliographical references (leaves 55 - 62).

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