Customers' perception towards mobile services and their influencing factors in the choice of service providers /

Given the importance of customers' perception in telecommunication business and the recent development of cellular phone business in Malaysia, a critical research agenda have arisen that requires attention of understanding the perception of consumers towards operators and the factors those are...

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Bibliographic Details
Main Author: Rahman, Muhammad Sabbir
Format: Thesis
Language:English
Published: Gombak, Selangor : Kulliyyah of Economics and Management Science, International Islamic University Malaysia, 2011
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3061
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