APA (7th ed.) Citation

Malik, S. A. (2010). On the use of customer relationship management (CRM) in the banking industry: A qualitative cross-case analysis between the banks in Pakistan and the UK. Manchester Business School, The University of Manchester.

Chicago Style (17th ed.) Citation

Malik, Shahzeb Ali. On the Use of Customer Relationship Management (CRM) in the Banking Industry: A Qualitative Cross-case Analysis Between the Banks in Pakistan and the UK. Manchester: Manchester Business School, The University of Manchester, 2010.

MLA (8th ed.) Citation

Malik, Shahzeb Ali. On the Use of Customer Relationship Management (CRM) in the Banking Industry: A Qualitative Cross-case Analysis Between the Banks in Pakistan and the UK. Manchester Business School, The University of Manchester, 2010.