APA (7th ed.) Citation

Abdul Momen, M. (2015). Configuring integrated marketing communication towards brand image and brand equity of Malaysian higher educational institutions. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.

Chicago Style (17th ed.) Citation

Abdul Momen, Md. Configuring Integrated Marketing Communication Towards Brand Image and Brand Equity of Malaysian Higher Educational Institutions. Kuala Lumpur: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015.

MLA (8th ed.) Citation

Abdul Momen, Md. Configuring Integrated Marketing Communication Towards Brand Image and Brand Equity of Malaysian Higher Educational Institutions. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2015.