The mediating role of customer satisfaction towards customer loyalty in the motor takaful industry in Malaysia /

The mediating role of customer satisfaction towards customer loyalty in the motor takaful industry in Malaysia /

Customer loyalty is the key to profitability and survival to a particular firm. Loyal customers would purchase from the firm over an extended time while satisfied customers are more likely to be repeat customers and even become loyal customers. Takaful (Islamic insurance) industry is experiencing...

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书目详细资料
主要作者:	Lim, Ka Bian
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2016
主题:	Customer loyalty > Malaysia Automobile insurance > Malaysia Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/3601
标签:	添加标签没有标签, 成为第一个标记此记录!

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