Determining Muslim consumers' attitudes towards advertising from Islamic perspective : an empirical study in Malaysia /

This research is on determining Muslim consumers' attitudes toward Islamic concept of advertising, using Expectancy-Value Theory of attitudes. Another primary focus of this study is to provide introductory knowledge of what is Islamic advertising. Islamic marketing is an emerging academic field...

Full description

Saved in:
Bibliographic Details
Main Author: Shafiq, Ali (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Financial Sciences, International Islamic University Malaysia, 2017
Subjects:
Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items