The effects of consumer ethnocentrism, country of origin and animosity on Bangladeshi consumers' willingness to buy foreign products /
Over the last few decades, globalization and the openness of markets worldwide have extended the potential consumer from absolutely domestic base to international consumers. It is critical for international marketers to precisely evaluate consumers' willingness to buy the foreign made products....
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| Format: | Thesis |
| Language: | English |
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Gombak, Selangor :
Kulliyah of Economics and Management Science, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3518 |
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