The impact of social network marketing, price and trust on online consumer purchasing behaviour /
Online social networks, as a phenomenon, around the globe have formed and established a platform for interaction and communication among people. This platform, due to its online features, has created a functional way for individuals to share their knowledge, opinions and ideas among each other, whic...
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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