Customer satisfaction and loyalty toward low cost carriers in Malaysia /
The emergence of low cost carrier services has changed the fundamentals of aviation industry. The on-board services are generally removed to promote low fares. Through this new invention, the perception of customers regarding the quality, satisfaction, and loyalty of LCCs service are found to be dif...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2014
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3057 |
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