Developing a model of measuring islamic relationship marketing practice among takaful agents : exploring its implications on consumer retention /
The term 'relationship marketing' has grown to become a popular subject in marketing literature for the last three decades. The literature indicates the significance of maintaining long-term relationship with customers in ensuring the future of a company. In Asian literature, discussion on...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia :
2014
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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