A comparison of animated and human character public service announcements: the case of dengue campaign /
This experimental study investigates the effectiveness of using animated characters in a public service announcement (PSA) on preventing dengue. The study seeks to find the difference in recall of animated and human character PSAs. This research also intends to unveil the difference in recall of PSA...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur:
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2011
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/6708 |
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