Unconventional marketing : exploring guerrilla marketing dimension in influencing consumer purchase intention /cby Asnili Marniwati Ahmad

Unconventional marketing : exploring guerrilla marketing dimension in influencing consumer purchase intention /cby Asnili Marniwati Ahmad

Providing business managers with the right perception and preference of consumers are essentials determinants for the success of marketing activities. The research study will also be instrumental in providing insight on how guerrilla marketing utilizes theory of planned behavior (TPB) in reaching ta...

Saved in:

書目詳細資料
主要作者:	Asnili Marniwati Ahmad
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/3679
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

The impact of social network marketing, price and trust on online consumer purchasing behaviour /
由: Kozic, Jasmina
出版: (2016)

Consumer sentiment towards marketing in Hong Kong /
由: Chan, Mable
出版: (1988)

Consumers' attitudes towards direct marketing in Malaysia /
由: Yap, Sook Neok
出版: (1998)

Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /
由: Lee, Thong Siang
出版: (1986)

Factors influencing consumers' intention to purchase products advertised on Facebook /
由: Mert, Hasinat
出版: (2017)

The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /
由: Marliza Zulaikha binti Mohamad Noor
出版: (2016)

Marketing strategies for naval ships /
由: Yip, Wai Hong
出版: (1983)

Re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer /
由: Chee, Choon Hock
出版: (1989)

The influence of entrepreneurial marketing skills on the performance of small medium enterprises in Malaysia /
由: Muhammad Akmal Afzal
出版: (2017)

Internet marketing : a case study of the automobile industry /
由: Khoo, Beng Muei
出版: (1998)

Marketing in a testing equipment company : strategy for greater penetration into high growth selected regional markets /
由: Goh, Kim Chue
出版: (1989)

Power-trust-commitment in relationship marketing /
由: Soetomo, Harsini
出版: (2001)

A case study of the strategic marketing process in the South East Asia marketing organisation of a multinational company /
由: Lye, Chan Loy
出版: (1992)

The effect of religiosity and cultural values on purchase intention of Bangladeshi consumers /
由: Robel, S. D.
出版: (2016)

The marketing of quarter-inch cartridge : a company's perspective /
由: Goh, Teck Boon
出版: (1996)

Marketing of professional services : perceptions, practices and directions for real estate firms in Singapore /
由: Thang, Doreen Chze Lin
出版: (1987)

Internet marketing strategy : an analysis of hotel web sites' features and industry perceptions /
由: Amrul Asraf Mohd Any
出版: (2004)

Factors affecting consumer purchasing intention : a study of online shopping in Bangladesh /
由: Nayeem, Abdur Rakib
出版: (2017)

The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /
由: Rafidah Chee Ros
出版: (2021)

Purchasing practices in Singapore manufacturing industry : implications for marketing management /
由: Bherumal, Lilla Narain
出版: (1986)

The role of a product manager in an industrial marketing organization /
由: Tan, Robert Soon Heng
出版: (1995)

Industrial market segmentation : case study of a company in the hypodermic needles and syringes business in Singapore /
由: Yap, Chew Loong
出版: (1992)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
由: Mazuri Abd Ghani

Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
由: Mohd Nazery bin Mohd Khalid
出版: (2000)

The impact of brand image on consumer purchase intention : a study of the smartphone industry in Malaysia /
由: Hasan, Rokibul
出版: (2017)

Market entry and integration strategies for building products into Hong Kong /
由: Wong, Kelvin Beng Wah
出版: (1995)

The evaluation of integrated market research information systems for newproduct decisions /
由: Lapide, Lawrence
出版: (1976)

Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /
由: Che Aniza Che Wel
出版: (2009)

Life style profiles for marketing action : a study of credit card users and non users /
由: Indar Kaur
出版: (1990)

Marketing plan for a new product launch : a case study of Kao Malaysia /
由: Wong, Tien Cheong
出版: (1997)

A strategic analysis of the cartridge filtration market in South East Asia /
由: Wong, Keng Leong
出版: (1997)

The impact of the perception of marketing mix variables on international product choice the Malaysian perspective
由: Sa'ari Md. Nooh
出版: (1997)

A study of market orientation in the UK hotel industry : the consequences of statisfying service employees

Influence of store-brand equity dimensions on the Malaysian customer' intention to repurchase store-brand products /
由: Isa, Maryam Ladi
出版: (2017)

The impact of negative electronic word-of-mouth on consumers' purchase intention : a motivational analysis in the Malaysian context /
由: Almalmi, Ahmed Mohammed Abdulqader
出版: (2013)

The development of buyer-seller relationships in industrial markets : a case study in the printed circuit board industry /
由: Liew, Wing Kong
出版: (1994)

The effect of entrepreneurial marketing on small and medium enterprises business sustainability : owners and managers perspective /
由: Alshaikh, Mohammad E.

Choice of up-market (fine dining) restaurants by young professional and business people /
由: Ramanathan Gunasekeran
出版: (1992)

A strategic analysis of Japanese, American & European companies in the marketing of programmable controllers /
由: Han, Chee Fong
出版: (1995)

Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
由: Quek, Suan Fuan
出版: (1992)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group