Measuring consumption behaviour of shopping products among young Malaysian consumers : a theory of planned behaviour approach using structural equation modeling /

Since the evolution of human being from caves to the modern era of faster innovation, the consumption remains constant, but the trend and predictors of consumption have been noticed as a drastic and ever changing phenomena. Due to this volatile and ever evolving demand for consuming any product, it...

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Bibliographic Details
Main Author: Khurshid, Asif
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3318
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