Measuring consumption behaviour of shopping products among young Malaysian consumers : a theory of planned behaviour approach using structural equation modeling /
Since the evolution of human being from caves to the modern era of faster innovation, the consumption remains constant, but the trend and predictors of consumption have been noticed as a drastic and ever changing phenomena. Due to this volatile and ever evolving demand for consuming any product, it...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2013
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3318 |
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