Privatization of Royal Jordanian Airlines - Alia : performance evaluation of management, quality of service and profitability /
This study aims evaluating the overall performance of Royal Jordanian Airlines-Alia before and after privatization through exploring the changes on management, recruitment, marketing and financial policies as well as the operational and financial indicators. The before and after comparative content...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2013
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/6747 |
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| Summary: | This study aims evaluating the overall performance of Royal Jordanian Airlines-Alia before and after privatization through exploring the changes on management, recruitment, marketing and financial policies as well as the operational and financial indicators. The before and after comparative content analysis was utilized to answer the research questions, the data was collected from the company's annual reports five years before privatization (2003-2007) and four years after privatization (2008-2011). The study found that the carrier is still under the control of the government, the largest shareholder in the carrier. The study shows that privatization did not bring radical changes on the executive management where most senior managers still keep their positions after privatization. On the international and local investments, the study found that international investment in the carrier is decreasing against an increasing local investment. The company's operational performance continue to grow after privatization but with slower speed compared to the period before privatization where the company was more serious in improving its operational performance especially in the period 2004-2007. On the carrier's profitability, the carrier achieved better results in the period before privatization with four consecutive profitable years 2004-2007 against two profitable years after privatization 2009 and 2010. The positive financial and operational results four consecutive years before privatization proves that the carrier does not need to be privatized in order to become profitable, which indicates that profitability is attributed to a serious political will. |
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| Physical Description: | xiv, 132 leaves : ill. ; 30cm. |
| Bibliography: | Includes bibliographical references (leaves 123-129). |