Factors affecting Muslim women's intention to use fashion products : an empirical study in Malaysia /
This research aims to identify the factors that affect Muslim women's intention to use fashion products by underpinning the Theory of Planned Behaviour (TPB). Fashion plays a very important role in everyone's life, especially in women's and it is basically formed through the combinati...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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