Factors affecting Muslim women's intention to use fashion products : an empirical study in Malaysia /

Factors affecting Muslim women's intention to use fashion products : an empirical study in Malaysia /

This research aims to identify the factors that affect Muslim women's intention to use fashion products by underpinning the Theory of Planned Behaviour (TPB). Fashion plays a very important role in everyone's life, especially in women's and it is basically formed through the combinati...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Hla, Shariefah Theingi Win
التنسيق: أطروحة
اللغة:English
منشور في: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2016
الموضوعات:
Theses, IIUM local
الوصول للمادة أونلاين:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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