Mobile advertising effectiveness : the relationship between SMS advertising factors and IIUM students' attitudes to SMS advertising /

Mobile advertising effectiveness : the relationship between SMS advertising factors and IIUM students' attitudes to SMS advertising /

This study aims to examine the relationship between the attitudes of IIUM undergraduate students and SMS advertising factors, namely, entertainment, informativeness, irritation and credibility of SMS advertising. A total of 201 undergraduate students who registered in Semester 2, 2012/2013 were used...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Torkey Zaben A., Al Otaibi
التنسيق: أطروحة
اللغة:English
منشور في: Kuala Lumpur : Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2014
الموضوعات:
Theses, IIUM local
الوصول للمادة أونلاين:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
الوسوم: إضافة وسم
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