The effect of ethics on consumer intention to purchase counterfeit clothing products /
The issue of counterfeits has affected various industries including automotive, pharmaceutical, electronics, and fashion. As technology evolves, the quality of counterfeit products has also increased, creating a major threat not just to the genuine manufacturer and brand owners, but also to consumer...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
|
| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/10215 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|