The effect of ethics on consumer intention to purchase counterfeit clothing products /
The issue of counterfeits has affected various industries including automotive, pharmaceutical, electronics, and fashion. As technology evolves, the quality of counterfeit products has also increased, creating a major threat not just to the genuine manufacturer and brand owners, but also to consumer...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10215 |
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