The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /
The purpose of this study is to examine the influence of brand association dimensions on consumer's loyalty. Specifically, this study examines the relationships between value, perceived quality, trust, endorser associations and consumers' loyalty towards health and wellness products in Mal...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10633 |
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