A study third-person effect theory on Sarawak State Election 2016 /
Publicity and influential messages are part of numerous strategies to win over potential voters, especially during the period of political campaigns. While they are important for every political party, there are differences in voters' perceptions in terms of the effectiveness of political campa...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, c2019
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/9741 |
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