Factors influencing female consumers' purchase intention towards cosmetic products in online stores in China /
In the past ten years, China's e-commerce has grown tenfold as fast and became the largest e-commerce market in the world. Meanwhile, cosmetics industry has also become a demand in e-commerce. Therefore, female consumers as the mainstream consumer of online shopping, and cosmetics become the fo...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences International Islamic University Malaysia,
2020
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10676 |
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