Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /

The objective of the present study is to investigate the factors influencing brand loyalty of Malaysian Gen Y towards fashion clothing brands. Using the Customer-Based Brand Equity (CBBE) as the underpinning theory of the present study, a research framework examining the factors influencing brand lo...

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Bibliographic Details
Main Author: Hafizul Marhan Solehan (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/10652
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