The impact of social media marketing on customer purchase intention : a study of the hospitality industry in Malaysia /
There are various platforms provided by the social media networks such as Facebook, YouTube, LinkedIn, Instagram and Twitter to the marketing of products and services for the hospitality industry. Hospitality industry can use social media to engage customers and clients in dialogue and recognize the...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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