Factors influencing customer loyalty towards fast food restaurants in Malaysia : an empirical study /
Customer loyalty has become a critical and key focal point for any business organization as the competition level is highly fierce. Therefore, every organization should concentrate on gaining customer loyalty in order to increase profits and maintain sustainability in the business market. Any succes...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3183 |
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