Factors influencing consumers' intention to purchase products advertised on Facebook /
The study investigated factors influencing consumers' intention to purchase products advertised on Facebook. Data was collected through structured questionnaires, and a total of 405 respondents were sampled. The respondents are existing Facebook users living in the Klang Valley, Malaysia. The s...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3181 |
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