Branding strategy : a study of Malaysian public and private higher education institutions /
The main objective of this study is to look at branding strategies among public and private higher education institutions in Malaysia. In the last a few decades, the higher education sector has undergone changes that have led to increased competition among institutions. As a result, many institution...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Education, International Islamic University Malaysia,
2018
|
| 主题: | |
| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|