Inhibitors and drivers of intention to purchase airline e-tickets in Malaysia /
The objective of this study is to investigate the determining factors of consumer intention to purchase air tickets online. E-ticketing is a very effective way of cutting costs for the airline industry as this distribution method bypasses travel agents, hence avoiding hefty commission payouts, and a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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