The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
This research aims to identify the factors that influence small and medium-sized enterprises (SME) food consumers' intention to purchase the products by underpinning the Theory of Planned Behaviour (TPB) and Theory of Attitude towards advertisements. The SME food industry plays a very important...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentrepo.iium.edu.my/handle/123456789/3640 |
| الوسوم: |
إضافة وسم
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